Photography by Andrew Kan

THE SAKERAKU

The project is to design a package for the limited edition of Hirai Brewery’s famous sake product “Asajio”.

As a package for the global limited edition, we want to reflect the precious value of this limited sake in the design. We took the design inspiration from the famous local scenic spot Lake Biwa. The collection of 3 sake labels are printed with different times and color tones, to express the unique scene of light shining on the lake at different times, as well as connecting the value of "Asajio" with the preciousness of time. 

作為全球限定版的包裝，我們希望設計上能反映其 “ 限定” 的珍貴價值，因此我們以當地著名景點「琵琶湖」作為設計靈感，在三款的酒標上分別印有不同時間，表達在不同時份的光線照射在湖面上的景象都是獨一無二，以時間的珍貴性的呈現「淺茅生」珍藏的價值。