The ROCCA Biscuit Collection

Type

Branding
Packaging
Animation
Art Direction
Photography

The ROCCA Biscuit Collection features a series of 6 boxes of biscuits, with different flavours, matching different shapes and texture. We designed a set of package using 6 types of paper in different colour and texture, pairing with 6 typefaces used for the product name on the box, to relate with the flavour and mood.

The greatest challenge of the product package is that we need to lower the cost while keeping the elegance, simplicity and necessity. Our approach is to keep the biscuits as compact as possible in a delicately packed metal box, wrap around by coloured paper sleeve with key visual foil stamping on it, which gives a classy and nice touch.