ROCCA Mid-Autumn
Gift Package
Type
Packaging
Photography
Andrew Kan
The ROCCA Mid Autumn Gift box lets you enjoy moon cookies with the brightest moon. Appreciating the moon and enjoying festive food such as mooncake with family is traditional activity and still a trend in Chinese region during the Mid-Autumn Festival. Last year we teamed up with ROCCA Pâtisserie, a macau-based french pastry shop, to design for their mid-autumn gift box featuring the ‘Unique beauty of moon’.
The package is designed using more than 100 photographs of the moon, from every different angles, lights to shades, far to near, framed inside a Chinese traditional octagon window frame as the key visual, recreating the festive scene of ‘moon appreciating’ through window with family. The gift box is also handmade using Sycamore wood to give a warm touch and sense of Chinese traditional craftsmanship.
設計以「觀月」為題,傳統節中”中秋節”,都習慣走到戶外一邊吃月餅,一邊觀看月光,因此我們以每一個人賞月時不同的體會作為靈感,包裝使用多達100幅月亮照片,包括觀看月亮的遠近,角度等作為包裝主視覺,將月亮照片放入中國傳統八角窗框中,看成在窗外觀月的美景。令每一個盒禮盒都成為獨一無二,期望享用禮盒的每位客人,都能在這節日裡與最重要的人分享這份心意。
ROCCA Mid-Autumn
Gift Package
Type
Packaging
Photography
Andrew Kan
The ROCCA Mid Autumn Gift box lets you enjoy moon cookies with the brightest moon. Appreciating the moon and enjoying festive food such as mooncake with family is traditional activity and still a trend in Chinese region during the Mid-Autumn Festival. Last year we teamed up with ROCCA Pâtisserie, a macau-based french pastry shop, to design for their mid-autumn gift box featuring the ‘Unique beauty of moon’.
The package is designed using more than 100 photographs of the moon, from every different angles, lights to shades, far to near, framed inside a Chinese traditional octagon window frame as the key visual, recreating the festive scene of ‘moon appreciating’ through window with family. The gift box is also handmade using Sycamore wood to give a warm touch and sense of Chinese traditional craftsmanship.
設計以「觀月」為題,傳統節中”中秋節”,都習慣走到戶外一邊吃月餅,一邊觀看月光,因此我們以每一個人賞月時不同的體會作為靈感,包裝使用多達100幅月亮照片,包括觀看月亮的遠近,角度等作為包裝主視覺,將月亮照片放入中國傳統八角窗框中,看成在窗外觀月的美景。令每一個盒禮盒都成為獨一無二,期望享用禮盒的每位客人,都能在這節日裡與最重要的人分享這份心意。